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Modular UI Architecture
Built a reusable component system on Material-UI with custom shared components, integrated Storybook for development and documentation, and aligned implementations with the product design system for consistency, reusability, and scalability across analytics workflows.
ReactMaterial-UIStorybook
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Simulation Dashboard
An interactive dashboard letting users evaluate "what-if" marketing scenarios and predict KPI impact through charts, tables, and cards.
ReactD3.jsRedux
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GenAI Analytics Assistant
Built an AI analytics chat assistant end to end โ conversational state, persisted paginated history, API integration, Redux workflows, and a typed block-renderer architecture mapping AI response blocks to reusable Markdown and D3 visualization components.
GenAITypeScriptD3.js
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Media Insights Performance
Improved a hierarchical table handling ~10,000 rows: converted recursive rendering into a flat visible-row structure with virtualization, moved SWR fetching from rows to the parent, and optimized React reconciliation โ ~9 minutes โ 54 seconds.
VirtualizationSWRProfiling
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TypeScript Migration
Raised codebase coverage from ~30% to 95%, introducing stronger type safety across API responses, Redux state, and reusable React components while improving maintainability.
TypeScriptRedux Toolkit
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Backend Architecture
Architected backend services in Node.js and Go on AWS (S3, SQS, Lambda, DynamoDB, PostgreSQL), defining APIs, metadata models, and event-driven workflows for onboarding, activation, output retrieval, and model lifecycle management.
Node.jsGoAWS
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Model Lifecycle APIs
Designed lifecycle and metadata APIs across 4 model flows โ portfolio, long-term, combined, and brand-level analytics โ with backward-compatible metadata and migration support for new admin, prediction, and overview experiences.
API DesignMigrations
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Role-Based Access Control
Defined and implemented RBAC for an analytics admin surface, expanding a 2-role model to 7 role profiles with multi-organization access โ launched with zero post-release bugs or user queries.
RBACMulti-tenant
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MCP Server
Built an MCP server over existing platform APIs, turning backend capabilities into discoverable, reusable tools for AI clients so users can interact with analytics through an agent.
MCPAgentsNode.js